The scene: The OWM office, Herbal Hill, London. Summer 2007.
Nicola: Girls, girls, pop your tushes round my desk, poppets, we need to get the September issue planned - I'm meeting Liz for lunch in 35. Eva, are you back with the espressos darling? Ah yes, there you are. Where's Polly?
Polly: Here I am, Nicky.
N: Oh sorry poppet, I couldn't see you for the coatstand. Good job there aren't any coats on it or we'd have lost you forever. Kathryn? Where's Kathryn?
Eva: I last saw her under my desk, testing something called a 'Dinger'
N: Oh not again. Oh well, let's get started. I hate to tell you this girls, but the chaps on the top floor have been going on and on about values and journalistic standards and all that boring stuff again. Suggested we should do something a little more, ya know, intellectual. Something in keeping with traditions of the Observer or some such guff.
E: But we did the Ethical Special they wanted back in the Spring! You remember, the one where we nominated Simon Cowell as an ethical pin-up?
Kathryn: [from under the desk] Hhhhhhhhmmmmmmmmmmm.
N: I know, darling, I know. But apparently they want more. So I was thinking, why don't we do something on those funny women, you know, the fat, ugly ones. oh, what are they called? F-F-F-something....
E: French and Saunders?
N: No, no, no. Furries? Fannies? Femidoms? FEMINISTS, that's it.
E: You can not be serious.
N: Oh I am darling, it would be a hoot. We could get Greg to take some photos of them burning the new Janet Reger collection.
P: But I met a feminist once, ghastly girl - wore a sapphire blue Cavalli blouse with green eye shadow!
N: I know darling, I know....
E: And Nicky love, they're just so frightfully boring - always going on about equal this and fair that.
N: Ah, but listen, I haven't told you the best part. First of all, we can't have any old ugly people in the magazine, so they'll all have to be about 25, 26 tops, size 12 max and... now this is the brilliant bit - we give them a makeover!
P: Oh yes darling, I love it! We'll get the clothes from D&G and the slap from Liz Arden and...
K: Oh, YES! YES! YESSSSSSSS!
N: Well sorry poppets, but I ran THAT idea past Hadley at the Guardian - she once made tea for the Guardian Girls' page ya know. Anyway, she knows the sort and it turns out they wouldn't stand for it. Says it will offend their principles or something - heaven knows what that's all about. So instead, we're going to re-brand them. we'll call them the 'New Feminists!'
Girls, this is our moment! I have a dream. We are going to change the world for women! We will make feminists fashionable again! We will make feminists sexy! When they see the boys falling at their feet these girls will THANK us. Girls - We must reach for the stars - we are going to get the feminists shopping!
E: Now, Nicky love, that's marvellous, but... err, we're not actually going to let them say anything are we?
N: SAY anything? Oh darling don't be ridiculous! Who knows what nonsense they might come out with! No no, we'll put them on a grid - just like we do with the make-up reviews - and give them about ten words at a time, they can't do much harm that way. Half a dozen questions - Lapdancing clubs - IN or OUT? Men - IN or OUT? That kind of thing.
P: We'll still need one of those big long featurey things though. What's that going to be about?
N: Got it covered, poppet. Nirpal just emailed me some links to some of his chums - just the most gorge boys you could imagine - proper rough, they write really hot blogs about how they treat us girls like dirt, find us disgusting, fuck our brains out then kick us out in the morning....
K: OH YaaaAAAAA BABY!!!!!!!!
E: Hmmm yummay!
P: Oh Nicola darling, have I ever told you, you are brilliant?
K: OOOOOOOOooooh damn, it's no use, I've lost it again. I think it only works when it's on a tongue. Anyone have a spare tongue?
E: Kathryn darling, just use your Rabbit and shut the fuck up.
N: Oh look, it's 11.15 already. Lunchtime, poppets. See you all tomorrow.